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A white bear mascot wearing an orange jersey with the number 44 and holding a globe stands in front of a background with %22welcome%22 written in various languages.
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Style Guide

One of the key elements in developing and maintaining a strong District presence is consistency. Any letter, website, poster, banner, t-shirt, or other representation of the District should reinforce a positive visual image of White Bear Lake Area Schools through appropriate use of color and graphics. Repeating strong images is a sound strategy. It creates impact and develops familiarity with White Bear, its name, and its identity.

This Style Guide is intended to guide internal ISD 624 staff members. External entities that would like to request use of the logos may reach out to communications@isd624.org.

District Name

White Bear Lake Area Schools, Independent School District 624

District Fonts

  • Lato
  • Poly

District Colors

  • Pantone 166
  • Black
  • White

District Motto

  • Go Bears!

School Names

  • Birch Lake Elementary
  • Lakeaires Elementary
  • Lincoln Elementary
  • Matoska International
  • North Star Elementary
  • Oneka Elementary
  • Otter Lake Elementary
  • Vadnais Heights Elementary
  • Willow Lane Elementary
  • Central Middle School
  • Mariner Middle School
  • White Bear Lake Area High School
  • WBLAHS - Manitou Campus (formerly ALC)
  • Early Childhood Program
  • Transition Education Center
  • White Bear Area Senior Program
  • District Service Center at Sunrise Park

Additional guidance can be found in the Style Sheet and Brand Guidelines.

Approved District Slide Deck

image of title page of district slide deck - orange background with various %22Go Words%22 on the left-hand side

Approved District Logos

An orange paw print with the letter 'B' prominently displayed in the center.

White Bear Lake Area High School Paw Print (Orange)
Download File

An orange paw print with the letter 'B' prominently displayed in the center.

White Bear Lake Area High School Paw Print (Orange Multi)
Download File

WBLAHS paw logo white

White Bear Lake Area High School Paw Print (White)
Download File